On January 17, embracing the spirit of compassion and solidarity to care for the underprivileged during the Lunar New Year, KITA Invest (a member of KITA Group), in coordination with the People’s Committee of Binh Thuy Ward, Can Tho City, presented Tet gifts for the Year of the Snake 2025 to disadvantaged families in the locality.
Each gift package provided by KITA Invest included essential necessities and cash support, sharing love and bringing a warm spring to policy-beneficiary and disadvantaged households in Binh Thuy District. This meaningful activity also contributed to the emulation movement “For the Poor – Leaving No One Behind.”
Representatives of KITA Invest, together with leaders of Binh Thuy District, presenting Tet gifts to disadvantaged families on the occasion of the Lunar New Year
Representatives of KITA Invest also expressed their sincere gratitude to local authorities for their support in swiftly organizing the program, ensuring that these meaningful gifts were delivered to residents in time for the Tet celebration.
At the event, a KITA Invest representative shared: “Alongside our business activities, KITA Invest always places great emphasis on community initiatives. The Tet gift-giving program for disadvantaged families is one of the practical activities implemented by the Group. These gifts embody the spirit of mutual support and compassion—‘the fortunate helping the less fortunate’—a cherished tradition of our people. They carry deep meaning as expressions of care and sharing from the community, helping families enjoy a more joyful and warm traditional Tet.”
Gifts presented with the hope that families will welcome a warm and peaceful spring
Cultural performances brought laughter to attendees while leaving lasting emotional impressions
Throughout its development journey, KITA Invest has consistently focused on sustainable community development and enhancing corporate social responsibility through various social initiatives, such as awarding gifts and scholarships to disadvantaged students with outstanding academic achievements during Tet, supporting communities in rebuilding their lives after natural disasters, and presenting gifts to policy-beneficiary families, war veterans, and households facing hardships. KITA Invest’s community-oriented activities have consistently received high appreciation from local authorities and partners alike.
