On July 15, 2026, in Can Tho City, KITA Group, in collaboration with CEN HCM, successfully hosted the CEO Summit – Stella Icon, bringing together more than 50 CEOs, business leaders, and real estate distribution partners across Can Tho.
During the event, KITA Group officially appointed CEN HCM as the Exclusive Sales & Marketing Agency for the Stella Icon project.
The CEO Summit – Stella Icon welcomed representatives from KITA Group, CEN HCM, and leading real estate distribution partners in Can Tho.
More than a project introduction, the CEO Summit – Stella Icon served as a strategic forum connecting the Developer, the Exclusive Sales & Marketing Agency, and the network of distribution partners.
Participants received the latest project updates, discussed emerging trends in Can Tho’s apartment market, and exchanged insights on future business strategies. The event also laid the foundation for aligning customer engagement approaches, marketing communications, and collaborative sales efforts as Stella Icon enters its next phase of market development.
Can Tho’s Housing Market Is Embracing New Living Expectations
For many years, Can Tho’s residential market has been dominated by townhouses and landed properties. However, with accelerating urbanization and the growth of young families, professionals, and managerial talent, demand for modern, well-managed, and amenity-rich living environments is becoming increasingly evident.
Today’s homebuyers are looking beyond apartment size or ownership value. They also prioritize connectivity, security, integrated amenities, and an enhanced quality of everyday life.
According to market research, the supply of newly launched apartments in Can Tho—particularly projects offering comprehensive amenities and professionally managed living environments—remains relatively limited. At the same time, young families are seeking safer communities, professionals require modern and conveniently located residences, while investors are increasingly focused on products with strong owner-occupier demand and long-term investment potential.
These market dynamics were among the key topics discussed during the CEO Summit – Stella Icon, where participants explored evolving residential preferences and positioned Stella Icon as a modern urban living destination designed to complement Can Tho’s ongoing development.
Stella Icon – A Residential Landmark within KITA Airport City
Developed by KITA Group, Stella Icon is part of KITA Airport City, a master-planned urban development spanning approximately 154 hectares.
Built on a site of approximately 6,026 square meters, the project is expected to offer 294 apartments ranging from approximately 40 to 85 square meters. Stella Icon enjoys excellent connectivity, located approximately 10 minutes from Can Tho International Airport and 15 minutes from Ninh Kieu District.
The development features a diverse product mix, including studio apartments, one-bedroom, two-bedroom, three-bedroom units, and penthouses, catering to young professionals, modern families, experts, and homebuyers seeking contemporary apartment living in Can Tho.
Stella Icon is the residential apartment component of KITA Airport City, designed to meet the growing demand for modern, convenient, and well-connected urban living in Can Tho.
Beyond its strategic location and diverse product offerings, Stella Icon is planned as a comprehensive residential community featuring integrated amenities, security, and shared community spaces.
Facilities such as a swimming pool, landscaped parks, children’s playgrounds, community lounges, and wellness and recreational areas are expected to enrich residents’ daily lifestyles while fostering a vibrant and connected neighborhood.
Embarking on a New Partnership Journey
The CEO Summit – Stella Icon marks the beginning of a new strategic partnership between KITA Group, CEN HCM, and its network of distribution partners.
As the Exclusive Sales & Marketing Agency, CEN HCM will work closely with KITA Group in sales operations, marketing communications, and coordinating the distribution network across the Can Tho market.
Representatives of KITA Group, CEN HCM, and partner agencies commemorated the launch of the Stella Icon project in Can Tho.
Customers and partners interested in Stella Icon are invited to follow CEN HCM’s official communication channels for the latest project updates and announcements.
